Pet-Pocket is a Danish company. We have specialized in dog activity toys with the purpose of improving the relation between dog
and owner. After several years of development, in 2016 Pet-Pocket launched a product line that develops dogs’ abilities and
increases their well-being.
Pet-Pocket’s founder, Frank Nelson, is both an inventor and a passionate animal lover. Pet-Pocket is the result of both. It was
an article in the Danish newspaper, Berlingske Tidende, that sowed the seeds of Pet-Pocket. The article described that up to
25% of all relationships between dog and owner ends with the dog either getting a new home or being euthanized.
This surprisingly high figure is primarily derived from behavioral problems, which covers anxiety, aggressiveness, and troubled dogs. Frank thought there must be an alternative. He set out to find a method that would stimulate and develop the dog, so both dog and owner thrive. He researched, interviewed animal behavior specialists and veterinarians, and spoke to numerous dog owners in his search for a tool that could ensure the dog’s need to solve problems was met through intelligent activation.
The stimulating effect in the first prototypes was quickly observed. Frank’s own dog, Buster, was an enthusiastic test pilot, who
learned to associate the sound of Velcro being opened with Pet-Pocket playtime. At the same time, Buster’s self-confidence
grew and he seemed calmer after playing with the toys.
Stimulation and activation are still the backbones in Pet-Pocket. A striking contract to other dog toys is the ability to build several Pet-Pockets together and create new variations. This keeps the dog’s interest in the toys as it is eager to solve new puzzles. Pet-Pocket is continuously tested on several dogs of all ages and across breeds.
Dogs often quickly learn to solve the puzzles when faced with activity toys, which especially applies to Frank’s dog, Buster. Frank’s
desire to keep Buster busy for a longer time made him look for other alternatives, in which variation should play a greater
role. A greater utility value of the toy was important. Frank was inspired by how LEGO has managed to create joy for children
for years and how the brick concept ensures new play combinations and creative development.
Velcro became the solution as it attaches crosswise and is easy and safe to use for both children and dogs. It offers creative play for both dog and owner as there is not one correct way to build the toys together. Produced in phthalate-free tarpaulin from the food industry, you are guaranteed clean materials that do not harm floors, furniture nor dogs.